UX Design for an eCommerce Redesign
In 2017 Simms Fishing needed to simplify and streamline multiple legacy eCommerce platforms that were expensive to maintain and update.
Simms selected Magento 2 as the preferred platform and required:
- A customer experience that was on par with other premium outdoor apparel brands.
- A foundation to support a wide variety of products, offers, promotions, and content.
I led the user experience design.